and Bardahl Manufacturing Corporation Inc., USA,
(Bardahl) engaged in the formulation, manufacturing
and marketing of Bardahl range of high performance
engine additives, conducted a joint marketing
study on the sale of such additives in India.
The results were quite encouraging, suggesting
that this could be a viable project.
HOEC and Bardahl have agreed to undertake the
new project through HOEC Bardahl India Limited
(formerly Hindage Oilfield Services Limited) a
wholly owned subsidiary of HOEC.
On account of focused marketing strategy, HBIL
has been able to increase its presence in the
automotive segment through strategic alliance
with OEMs like Maruti and Hyundai. Further, HBIL
is targeting industrial segment, more specifically