HOEC and Bardahl Manufacturing Corporation Inc., USA, (Bardahl) engaged in the formulation, manufacturing and marketing of Bardahl range of high performance engine additives, conducted a joint marketing study on the sale of such additives in India. The results were quite encouraging, suggesting that this could be a viable project.

HOEC and Bardahl have agreed to undertake the new project through HOEC Bardahl India Limited (formerly Hindage Oilfield Services Limited) a wholly owned subsidiary of HOEC.

On account of focused marketing strategy, HBIL has been able to increase its presence in the automotive segment through strategic alliance with OEMs like Maruti and Hyundai. Further, HBIL is targeting industrial segment, more specifically power generation.